Get Clucked was a rotisserie chicken concept built to have a bit more attitude than your average chicken shop. I came up with the name, created the branding, developed the character-led visual style and illustrated a huge custom wall graphic designed to completely take over the restaurant space.

The whole identity was loud, colourful and deliberately a bit unhinged, built around the idea of a full-blown chicken revolution, with the branding carrying through everything from packaging to interiors.

Unfortunately, Get Clucked never actually made it out into the wild. Not every project gets to see the light of day, but that doesn’t mean the work belongs in a drawer. The chicken may never have been served, but the branding was fully cooked.